LeaderSource Identity Guide

Overview

We are a global Christian leader development ministry. These guidelines exist to ensure every touchpoint – digital, print, training material or presentation – reflects who we are: a consistent, Christlike, trustworthy and visionary presence in the world.

Clarity Over Complexity

Our models are built for everyday leaders, not academics. Our identity should never intimidate or exclude.

Accessibility Across Cultures

We work in dozens of nations. Every design decision must function globally without cultural barriers.

Hope & Movement

Our identity is forward-looking and warm. Growth, light and optimism are core to our visual and verbal character.

Quick Reference

At a Glance

Primary Typeface

Galano Grotesque

Fallback Typeface

Arial

Primary Navy

#2D3270

Sky Blue

#5BB8F5

Logo Formats

4 variants: standalone light, standalone dark, circle light, circle dark

Color Reference

Adobe Color Library

Preferred Terminology

Leader development (not leadership development)

Capitalization

Always LeaderSource (capital S). Never Leadersource.

Version

1.1

Logo Wordmark

Our primary logo combines the three-dot mark with the 'LeaderSource' wordmark. This is our standard identity for all organizational communications – websites, documents, presentations, email signatures and printed materials.

To save any logo or mark from this page, right-click the image and choose 'Save image as...' to download it directly.

Download source logo files: All logos in one file, for print and design work.

Light Background

Use on white or light-colored surfaces. The two navy dots and sky-blue accent dot sit to the left of the wordmark, with 'Leader' in sky blue and 'Source' in navy.

Full Color – on light background

Dark Background

Use on navy or other dark-colored surfaces. The two dots become white and sky blue; 'Leader' remains sky blue and 'Source' becomes white for legibility against the dark field.

Full Color – on dark background

Regional Variants

Regional offices and national expressions use the standard wordmark with a country or region name appended beneath it in navy small caps. The mark and wordmark remain unchanged; only the regional descriptor is added.

Regional variant – light background

Regional variant – dark background

Wordmark Usage Rules

Always Use the supplied logo files. Maintain the color relationship between 'Leader' and 'Source.' Keep the wordmark at least 120pt wide in print or 80px wide on screen.

Never Recreate the wordmark by typing 'LeaderSource' in any font. Alter the color relationship. Stack the mark above the wordmark in a vertical arrangement unless a pre-approved lockup exists.

A note on LeaderSourceSGA: In our early years, we were sometimes referred to as LeaderSourceSGA, reflecting our roots within Strategic Global Assistance. That name has been retired. We are now known simply as LeaderSource in all contexts. If you have older documents still carrying the LeaderSourceSGA name, please update them. Please do not use the name LeaderSourceSGA.

Capitalization: It is always LeaderSource with a capital S. Never write it as Leadersource, leadersource, LEADERSOURCE or any other variation. The capital S is part of our identity.

Logo Mark

Our mark consists of three circles: two primary navy dots and one sky-blue accent dot. The accent dot signals movement, distinction and the transformational dimension of every leader's journey.

Standalone – Light

Standalone – Dark

Circle – Dark BG

Circle – Light BG

Usage Rules

Do Use the standalone light version on white or very light surfaces. Use standalone dark on navy or dark photographic backgrounds. Use circle variants for social media profiles, app icons and favicons.

Don't Stretch, rotate, recolor or add drop shadows to the mark. Place it on a busy or low-contrast background. Always preserve a clear exclusion zone of at least one circle-width on all sides.

Transformational Theology

Transformational Theology is our book series on Christian life transformation and biblical theology. It has its own distinct identity – a butterfly mark representing transformation and new life – while remaining within our visual family through shared typography, color language and design values.

Primary Wordmark – Color

The full-color wordmark is the primary usage, reversed out of a black or very dark background.

Full Color – on dark background

White Wordmark

Used on dark or photographic backgrounds where the color version does not reproduce cleanly.

White – on dark background

Butterfly Icon Variants

The butterfly mark is available as a standalone icon in three variants. Use full color as the default, white on dark backgrounds and black on white or light surfaces.

Full Color

White

Black

The Transformational Theology butterfly should never be confused with our three-dot mark. They serve distinct functions: the three-dot mark identifies us as an organization; the butterfly identifies the Transformational Theology series specifically. Always pair the butterfly with the series name in full in outward-facing contexts.

LeaderSource@Work

LeaderSource@Work is the workplace application of our leader development principles. It brings the same theological and relational foundations into organizational and corporate contexts.

Full Color – on light background

Full Color – on dark background

The LeaderSource@Work wordmark always includes the '@Work' descriptor – it should never be used as a standalone LeaderSource mark. The three-dot icon and wordmark remain visually consistent with our primary identity; '@Work' appears as a subordinate descriptor in sky blue.

LeaderID

LeaderID is our model for identifying high-potential emerging leaders. Its mark uses a fingerprint icon – representing the identification process – combined with the 'LeaderID' wordmark.

Variant 1 – Navy & Sky Blue

Navy & Sky Blue – primary variant

Variant 2 – Teal & Slate

Teal & Slate – alternate variant

Always pair the fingerprint icon with the 'LeaderID' wordmark in outward-facing contexts. The navy and sky-blue variant connects most directly to our primary identity; the teal and slate variant is a good choice where visual contrast is preferred.

Color Palette

Our primary palette is built on two logo colors supported by a set of extended Transformational Thinking colors for diagrams, models, charts and print materials.

Primary Logo Colors

For print work, always use the Pantone or CMYK values below rather than converting from hex. Click any swatch to copy its hex value.

Primary Navy

#2D3270

Primary brand color. Logos, headers, backgrounds.

Pantone: 7463 Coated
CMYK: C100 M62 Y12 K65

Sky Blue

#5BB8F5

Logo accent color. Highlights, CTAs, energy.

Pantone: 2925 Coated
CMYK: C85 M21 Y0 K0

White

#FFFFFF

Primary background. Clean, airy layouts.

Note for print production: The Pantone and CMYK values above were taken from the original 2018 logo source file, which used slightly different hex values (#333a68 and #5798ff). The hex values on this page reflect the current brand standard. If you are doing high-fidelity print work, please verify the Pantone and CMYK conversions against the current hex values with your print vendor.

Extended Palette – Transformational Thinking Colors

This extended set supports our diagrams, model illustrations and training materials. It spans purples, teals, muted blues and greens, all maintaining the accessible, hopeful quality of our primary palette.

Purple – Slate

#A999C8

#7979AD

#8686A0

#62859B

#4A6085

Teal – Blue

#6DA2B0

#40A7A3

#6EC9CE

#50C2C3

#54BDB9

#55AABE

#84C4E7

#5DACCD

#61A7D8

#889ED0

#7595C4

#538BAE

#6784AE

#566F76

Rose – Green

#AA88A1

#B690A9

#CB9DC2

#B57EB7

#9A7FB6

#7DC9AB

#70A972

#64B161

#3DB585

#5D9F9D

#64B78D

#7FC080

#55A484

#4C8E84

Full swatch reference: Adobe Color Library

Typography

Our primary typeface is Galano Grotesque – a geometric sans-serif that is clean, approachable and highly legible across digital and print contexts. It reflects our commitment to clarity and accessibility.

Bold – Headlines & Display

Galano Grotesque Bold

SemiBold – Section Titles

Galano Grotesque SemiBold

Medium – Subheadings & Labels

Galano Grotesque Medium

Regular – Body Copy

The quick brown fox jumps over the lazy dog. Galano Grotesque is clean, approachable and highly legible across digital and print contexts.

Light – Captions & Secondary Text

Galano Grotesque Light – a softer weight for supporting text and captions.

Role	Style	Notes
Primary Typeface	Galano Grotesque	All brand-facing materials: presentations, training resources, web headers, printed documents.
Fallback (Digital)	Arial / Helvetica	Use when Galano Grotesque is unavailable in document or system environments.
Heading Weight	Bold / SemiBold	Headlines and section titles. Avoid Light weight for headings – insufficient contrast.
Body Weight	Regular	Body copy and captions. Maintain a minimum 10pt size for print.
Color	Navy or Dark Gray	Black (#000000) may be used but navy (#2D3270) is preferred for brand warmth.

Download the complete font family: All 40 weights and styles of Galano Grotesque, ready for install.

Design Principles

Simple & Clear

Clean lines, generous white space, clear visual hierarchy. The eye should move naturally to the most important content. Avoid clutter, decoration for its own sake, or visuals that require explanation.

Accessible

Designs must work for anyone, anywhere. Prefer circles and rounded forms over angular geometry. Sans-serif fonts only. Ensure contrast ratios meet WCAG AA at minimum – this means text must be easy to read against its background, with enough difference between light and dark colors that no one has to strain to see the content.

Contextual

We work in dozens of nations. Avoid culturally specific symbols – particularly religious imagery such as crosses – in favor of conceptual, universally readable forms.

Hopeful & Energetic

Images and layouts should be flooded with light and warm color. Subjects should express growth and forward movement. Even when engaging difficult themes, the visual emphasis is always on light and hope.

Voice & Tone

Simple & Clear

Straightforward and direct. No jargon, technical speech or flowery language. Accuracy and simplicity coexist. Every sentence should earn its place.

Personable & Empathetic

Thoughtful and warm. Communication always considers the person on the other end. Conversational in tone without being casual or flippant.

Professional & Trustworthy

Authoritative and tested. Grounded in the Word of God and proven concepts. Avoid speculation, hype or flash. The ministry's credibility is our most important asset.

Words We Use

Leader development Transformation Equipping Serving Growth Hope Global Tested

Words We Avoid

Solutions Synergy Cutting-edge Revolutionary Best-in-class

Avoid any language that positions us as a brand rather than a ministry.

Imagery Guidelines

Photography and illustration in our materials should consistently reflect these qualities.

Light

Images should feel naturally well-lit, never dark or moody as a default aesthetic choice. Natural light is preferred over studio setups.

Warmth

Warm tones support the hopeful, relational character of the brand. Avoid cold, clinical or overly desaturated color grading.

Diversity

Subjects should represent the global community we serve. Avoid centering Western or North American contexts.

Movement

People in action – learning, discussing, building, leading. Static, formal portrait compositions should be the exception.

No Religious Iconography

No crosses, steeples, stained glass or overtly Western Christian imagery. We communicate our faith through our people and our message, not through symbols.